Sans Normal Olbab 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, simplicity, geometric, closed apertures, tight spacing, large counters, crisp terminals.
A heavy, geometric sans with broadly circular bowls, straight-sided stems, and clean, squared-off terminals. Curves are smooth and consistent, with generous interior counters in letters like O, D, and P, and a compact, efficient rhythm across words. The lowercase shows a single-storey a and g, a sturdy, straight-backed n/m construction, and a relatively short, functional t with a plain crossbar. Figures are solid and simple, with rounded forms in 0/8/9 and a straightforward, engineered feel in 1/4/7.
Best suited to headlines, posters, and large-scale messaging where strong presence and simple shapes aid quick recognition. It can also work for branding, packaging, and wayfinding where a modern, geometric voice and high visual impact are desired.
The overall tone is modern and assertive while staying approachable due to the rounded, geometric curves. It reads as practical and no-nonsense, with a contemporary clarity that suits straightforward messaging and high-visibility display use.
The design appears intended to deliver a contemporary geometric sans feel with maximum visual strength and straightforward legibility. Its simplified lowercase and solid numerals suggest a focus on versatility in display settings and brand-forward applications.
Stroke joins and curves maintain a consistent, machined smoothness, giving the face a stable, even texture at large sizes. The forms lean toward compact apertures and closed shapes (notably in e and s), which reinforces the dense, headline-ready color.