Print Rufi 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Gibstone' by Eko Bimantara, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, 'Amsi Pro' by Stawix, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, packaging, posters, children's, stickers, playful, friendly, casual, handmade, bouncy, approachability, informality, handmade feel, playful impact, rounded, blobby, soft, chunky, brushy.
A chunky, rounded handwritten style with a noticeable rightward slant and soft, blobby terminals. Strokes stay largely monoline and heavy, with subtle swell and wobble that suggests a marker or brush-pen feel. Letterforms are open and simple, favoring broad curves and eased corners over sharp joins, and spacing is slightly irregular, creating an easy, human rhythm. Numerals match the same full, cushioned construction and informal proportions.
Works best for short-to-medium display text where personality is the priority: headlines, posters, packaging, labels, social graphics, and kid-leaning or craft-themed materials. It can also suit playful branding and merch applications where a bold, handwritten presence is desired.
The overall tone is warm and approachable, with a lively, slightly goofy bounce that reads as informal and optimistic. Its soft shapes and uneven hand cadence keep it personable and non-corporate, leaning toward a fun, conversational voice rather than precision or formality.
Likely designed to deliver an expressive, hand-drawn print look that feels immediate and approachable, combining a strong dark color with soft curves for high impact without harshness. The goal appears to be easy-to-set informal lettering with a consistent, upbeat rhythm.
The italic slant and rounded joins give words a flowing momentum without connecting strokes. Capitals are sturdy and attention-grabbing, while lowercase stays compact and friendly, making the texture feel dense but not cramped at display sizes.