Print Rufi 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'Core Sans M' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: packaging, posters, headlines, kids, social, playful, friendly, casual, energetic, handmade, informality, warmth, expressiveness, approachability, rounded, brushy, bouncy, soft, chunky.
A rounded, brush-like italic with thick, soft-edged strokes and minimal contrast. Letterforms lean forward with a bouncy baseline rhythm and slightly irregular widths that keep the texture lively. Counters are generally open and simplified, terminals tend to be blunted or gently tapered, and joins feel painted rather than mechanically constructed. Uppercase and lowercase share a consistent, informal skeleton, with sturdy bowls and wide curves that hold up well at larger sizes.
Well suited for short-to-medium display copy where personality matters: packaging, café menus, event posters, social graphics, and cheerful branding. It can also work for kids-oriented materials and informal signage, especially when set with generous tracking and comfortable line spacing.
The overall tone is upbeat and approachable, with a hand-drawn confidence that reads as fun rather than formal. Its forward slant and springy shapes add motion and warmth, giving text a conversational, friendly voice.
The design appears intended to capture a quick, marker-or-brush handwritten feel in a sturdy, highly visible style. It prioritizes charm, motion, and friendliness over strict typographic precision, aiming for an expressive display voice that stays readable at headline sizes.
Spacing and proportions favor a loose, natural cadence, producing a textured word image that feels intentionally imperfect. The numerals match the same rounded, brushy construction, keeping mixed text cohesive for casual display settings.