Sans Normal Bokeh 22 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, approachable, neutral, versatility, clarity, modern tone, approachability, rounded, open apertures, generous spacing, geometric, smooth terminals.
A clean sans with rounded, geometric construction and smooth, mostly uniform strokes. Curves read as circular and even, with open apertures on letters like C, e, and s, and a straightforward, monoline feel throughout. Capitals are simple and sturdy, with an angled leg on R and a gently rounded bowl structure; the lowercase shows single-storey a and g with compact, circular counters. Figures are clear and uncomplicated, with a rounded 0 and evenly weighted 8, contributing to a steady, legible texture in text.
Well suited to UI and product typography where a clean, approachable sans is needed, and it scales comfortably from navigation and labels to larger headlines. Its open forms and steady rhythm also make it a good choice for wayfinding, packaging, and general editorial display where a modern, non-distracting voice is preferred.
The overall tone is contemporary and friendly, with soft geometry that feels approachable rather than technical. Its rounded forms and calm rhythm give it a neutral, everyday character that suits digital interfaces and modern branding without calling excessive attention to itself.
The design appears intended as a versatile geometric sans optimized for clear reading and a contemporary, friendly impression. By combining simple round forms with restrained detailing, it aims to be broadly usable across branding and interface contexts while maintaining an even, consistent typographic color.
The design favors clarity and consistency: joins are smooth, counters are relatively generous, and terminals avoid sharp cuts, which helps maintain an even color in paragraphs. The lowercase has a simple, workmanlike presence, while the caps stay clean and restrained for headings.