Slab Contrasted Vuru 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, logotypes, packaging, headlines, signage, western, circus, retro, rustic, playful, display impact, vintage flavor, signage feel, decorative texture, bulky, bracketed, soft corners, ink-trap feel, beaky terminals.
A heavy, attention-grabbing slab serif with chunky, rounded forms and pronounced bracketed slabs. Strokes feel carved and slightly irregular in rhythm, with small notches and beak-like terminals that give many letters a cut-in, poster-style silhouette. Counters are relatively small for the weight, and joins often appear scooped or pinched, creating a subtly chiseled texture across words. The overall color is dense and stable, with a wide stance and strong horizontal presence that reads best at display sizes.
Well-suited to posters, headlines, and branding where a bold, vintage voice is needed—such as packaging, event graphics, and signage. It works especially well for short phrases and titles where its carved slab details can be appreciated, rather than for extended small-size text.
The face evokes vintage show bills and Old West signage—confident, hearty, and a bit theatrical. Its bulbous slabs and carved details add a friendly ruggedness, leaning more toward nostalgic fun than formal authority.
Likely designed to deliver a classic slab-serif poster look with extra personality through notched joins and beaked terminals, creating a decorative, hand-tooled impression while keeping a sturdy, readable skeleton.
The distinctive cut-ins at joints and terminals create strong character but can build visual noise in long passages, especially where counters tighten (notably in rounded letters and numerals). Spacing appears display-oriented, with compact interior spaces that benefit from generous tracking when used in larger headlines.