Slab Contrasted Vupo 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, retro, friendly, playful, punchy, impact, nostalgia, approachability, blocky, rounded, bracketed, chunky, soft corners.
A heavy, block-constructed slab serif with broad proportions and compact internal counters. Strokes are mostly straight and stout, with noticeable but controlled contrast and thick, rectangular serifs that feel slightly bracketed into the stems. Corners read softly eased rather than razor-sharp, and curves (notably in C, G, O, S) are full and rounded, giving the overall texture a dense, poster-like color. The lowercase mirrors the same chunky build with sturdy terminals and a relatively steady rhythm, while numerals are similarly wide and emphatic for strong figure presence.
Best suited to display applications such as posters, headlines, storefront-style signage, and bold brand marks where strong silhouettes and a confident slab presence are desired. It can also work on packaging and labels that benefit from a retro, handbill-like punch, particularly at medium-to-large sizes where the dense counters remain clear.
The tone is bold and extroverted with a nostalgic, Americana-leaning flavor. Its chunky slabs and rounded forms create a friendly, slightly playful voice that still feels assertive and authoritative. Overall it suggests classic signage, old-style advertising, and headline-driven design where impact matters more than delicacy.
The likely intent is a high-impact display slab that blends sturdy, sign-painter heritage cues with softened geometry for approachability. It aims to deliver immediate readability and a distinctive, vintage-leaning character through wide proportions, chunky serifs, and rounded curves.
The design emphasizes mass and silhouette: counters stay small, joins feel solid, and the serifs create a clear horizontal anchoring that reads well at display sizes. The wide set and strong shapes produce a lively, attention-grabbing rhythm in words, especially in all caps.