Sans Normal Abkey 2 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, playful, modern, approachable, approachability, modern clarity, casual emphasis, display friendliness, rounded, slanted, soft terminals, open counters, humanist.
A slanted, rounded sans with smooth, continuous strokes and softly finished terminals. Curves dominate the construction, producing circular bowls and open counters, while straighter strokes keep a clean, contemporary skeleton. The uppercase is simple and geometric-leaning, and the lowercase carries a more human, handwritten rhythm with generous apertures and slightly uneven, lively widths. Numerals match the same rounded, open style and read clearly at display sizes.
Works well for branding and packaging that benefits from a friendly, modern voice, as well as headlines and short text on posters or social media where a warm slanted sans can add momentum. It’s especially effective in youth-oriented, lifestyle, or casual editorial settings where readability and personality need to balance.
The overall tone is warm and informal, with an easygoing, conversational feel. The gentle slant and rounded forms add energy without becoming sharp or aggressive, giving it a friendly personality suited to relaxed, upbeat messaging.
Likely designed to provide an approachable italic sans for contemporary communication—clean and legible, but softened through rounded construction and a lively, informal rhythm. The goal appears to be a modern, friendly voice that stands out without relying on decorative detailing.
The italic angle is consistent across the set, and the letterforms maintain a cohesive roundness that keeps texture smooth in paragraphs. Shapes like the single-storey-style lowercase forms and wide, open bowls contribute to legibility while emphasizing an approachable, contemporary character.