Sans Other Lomuk 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, merchandise, sporty, industrial, playful, rugged, retro, impact, dynamism, distinctiveness, toughness, display, angled terminals, chamfered corners, wedge cuts, compact bowls, stencil-like.
A heavy, slanted sans with broad strokes and low contrast, built from compact, geometric forms. Many joins and terminals are cut with angular chamfers and wedge-like notches, giving curves a faceted, almost octagonal feel (notably in round letters and the 0/8). The rhythm is tight and punchy, with short apertures, sturdy counters, and a slightly uneven, hand-cut energy despite an overall consistent construction. Lowercase forms are simple and robust, with single-storey shapes and a blocky, utilitarian silhouette.
Best suited to display settings such as posters, headlines, sports or event branding, bold packaging, and merchandise graphics where its angular cuts can read clearly. It can also work for short UI labels or signage at larger sizes, but the dense shapes and stylized apertures make it less ideal for long-form text.
The font reads loud and energetic, mixing a workwear toughness with a playful, slightly quirky edge. Its slant and chiseled details suggest speed, impact, and a crafted, poster-like attitude rather than quiet neutrality.
The design appears intended to deliver maximum impact with a distinctive, cut-metal or block-print flavor—using chamfered terminals and faceted curves to differentiate it from standard grotesques while maintaining a straightforward sans structure.
Round characters tend to show flattened or clipped sections instead of continuous curves, and several glyphs feature distinctive diagonal bites that act as a recurring motif. Numerals are strong and display-oriented, with faceted rounds and straightforward, sign-like strokes that keep them highly assertive at larger sizes.