Sans Superellipse Ukguv 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella' and 'Geogrotesque Sharp' by Emtype Foundry, 'Mazot' by Hurufatfont, and 'Core Sans D' and 'Core Sans R' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, confident, modern, friendly, pragmatic, solid, impact, clarity, utility, approachability, consistency, blocky, compact, rounded corners, geometric, sturdy.
A heavy, geometric sans built from rounded-rectangle and superellipse-like curves, giving bowls and counters a squarish softness. Strokes are consistently thick with minimal modulation, and corners are broadly rounded, producing a compact, sturdy texture. Apertures are moderately open, spacing is even, and the overall rhythm is clean and steady, with numerals and capitals designed to match the same robust, blocky curvature.
Well suited to branding systems that need a strong, contemporary voice, especially in logos, packaging, and product identities. It performs effectively for headlines, posters, signage, and UI display text where quick recognition and a compact, sturdy silhouette are important. The numeral set’s matching weight and geometry also make it a good fit for dashboards, labels, and data-forward layouts at larger sizes.
This typeface feels confident and contemporary, with a straightforward, no-nonsense tone. The rounded geometry softens the voice just enough to read as approachable rather than severe, making it friendly while still assertive.
The design appears intended to deliver strong visual presence with simple, consistent geometry, prioritizing clarity and uniform texture. The softened rectangular curves suggest an aim to blend modern, technical structure with a more approachable, human-friendly finish.
Several forms lean toward squared bowls with rounded terminals, creating a distinctive “soft-rectangular” silhouette across both uppercase and lowercase. The overall color on the page is dense and stable, with minimal visual fuss and strong figure/ground separation in counters.