Sans Normal Dural 7 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, clean, modern, friendly, futuristic, technical, modernization, approachability, clarity, geometric consistency, rounded, geometric, monoline, open counters, soft terminals.
A rounded geometric sans with monoline strokes and generous, airy spacing. Curves are built from near-circular bowls and smooth arcs, paired with straight, even stems; joins are crisp but not sharp, and terminals read as cleanly finished rather than flared. Uppercase forms feel wide and stable with broad horizontals (notably in E/F/T), while round letters (O/Q/C/G) emphasize open counters and smooth continuity. The lowercase maintains a simple, constructed look with a single-storey a and g, a short-shouldered r, and a compact, softly curved s; the numeral set follows the same rounded geometry, including an open 4 and a curved-top 2.
Well-suited to contemporary branding and headline settings where a clean, rounded geometric voice is desired. The open counters and consistent strokes also make it a good fit for UI labels and wayfinding/signage at larger sizes, as well as posters and display typography that benefits from a broad, spacious presence.
The overall tone is contemporary and approachable, with a sleek, almost tech-forward clarity. Its rounded geometry softens the voice, keeping it friendly and calm rather than harsh or industrial, while the consistent construction gives it a precise, designed feel.
The design appears intended to deliver a modern geometric sans with softened curves for an approachable personality, while maintaining a disciplined, constructed structure for clarity and consistency across uppercase, lowercase, and numerals.
The sample text shows an even rhythm and strong uniformity across lines, with wide letterforms and clear internal spaces helping maintain legibility at larger sizes. Distinctive shapes—like the open 4, the clean circular 0, and the single-storey lowercase forms—reinforce a coherent, modern system.