Sans Normal Venur 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Truman' by Fontsmith (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, ui, modern, sporty, energetic, clean, technical, contemporary tone, convey motion, clear labeling, approachable modernity, oblique, sans, rounded, streamlined, crisp.
A slanted, monolinear sans with rounded corners and smooth, elliptical curves. The letterforms show a steady rhythm with gently softened terminals, open counters, and a slightly condensed feel in some shapes, while others (notably wide forms like W) expand to maintain legibility and balance. Uppercase construction is simple and geometric-leaning, and the lowercase uses single-storey forms where expected (a, g), keeping a straightforward, contemporary texture. Numerals are clear and stable, matching the same oblique, rounded stroke behavior.
This font suits branding and headlines where a modern, energetic voice is needed, and it also performs well in short-to-medium text such as UI labels, navigation, and promotional copy. Its clean shapes and open counters support legibility in signage and display applications, especially when a sense of motion or sportiness is desirable.
The overall tone feels modern and kinetic, with an athletic, forward-leaning posture that suggests motion and momentum. Its clean, rounded finishes keep it friendly and approachable while still reading as purposeful and efficient.
The design appears intended to deliver a contemporary, action-oriented sans that reads cleanly while adding emphasis through a consistent oblique stance. Rounded terminals and low-contrast strokes suggest an aim for versatility and smooth on-screen presence, balancing technical clarity with a friendly finish.
The italic angle is consistent across capitals, lowercase, and figures, creating cohesive line flow in text. Curves (C, G, S, 0) are smooth and fairly circular, while diagonals (A, K, V, W, X, Y) are crisp but softened at joins and ends, which reduces harshness without losing clarity.