Sans Normal Vekew 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, modern, clean, dynamic, casual, friendly, readability, modernity, approachability, motion, oblique, humanist, open forms, smooth curves, soft terminals.
A slanted sans with smooth, rounded construction and a steady, low-contrast stroke. The capitals are compact and slightly narrow in feel, with gently curved joins and softened terminals rather than hard, mechanical cuts. Lowercase forms keep an open, readable rhythm, with single‑storey shapes and modest apertures that prevent counters from closing up at text sizes. Numerals match the italic flow, using simple, rounded silhouettes and consistent stroke behavior across the set.
Well-suited to interface typography, editorial subheads, and general-purpose communication where a gentle italic voice is needed. It can work effectively in brand systems and packaging that want a clean, modern feel with a touch of informality, and it remains legible enough for short signage and informational copy.
The overall tone is contemporary and approachable, with a forward-leaning motion that adds energy without becoming sporty or aggressive. Its smooth curves and restrained detailing keep it neutral and versatile, reading as friendly and unobtrusive in longer passages.
The design appears intended as a practical italic sans for everyday use, prioritizing clear word shapes and even texture while adding motion and personality through a consistent oblique stance and rounded, humanist detailing.
The slant is consistent across uppercase, lowercase, and figures, giving lines of text a cohesive rightward momentum. Spacing appears balanced for continuous reading, with a slightly lively, handwritten-adjacent cadence while remaining clearly typographic and controlled.