Sans Other Urby 10 is a light, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, ui display, playful, retro, friendly, futuristic, quirky, distinctive sans, modern signage, approachability, display clarity, rounded, geometric, open counters, soft terminals, linear.
A clean, monoline sans with rounded stroke endings and a gently geometric construction. The forms favor open apertures and simplified joins, mixing circular bowls with straight, evenly weighted stems. Several capitals and numerals lean toward single-stroke, sign-like outlines (notably the angular diagonals in A/V/W/X and the segmented feel of 2/3), while lowercase shapes remain compact and smooth with prominent arcs and generous interior space. Overall spacing reads airy and consistent, giving the text a light, uncluttered texture.
Best suited to branding, headlines, posters, and packaging where its rounded geometry and idiosyncratic constructions can be part of the visual voice. It can work for short UI labels or navigation at comfortable sizes, but the more unusual uppercase and numeral shapes will be most effective when given room to read clearly.
The tone is upbeat and slightly futuristic, combining mid-century signage cues with a contemporary minimalism. Its soft rounding keeps it approachable, while the occasional stylized, segmented details add a quirky, techy personality.
The design appears intended to provide a friendly geometric sans with distinctive, modernized letterforms—balancing clarity with character for contemporary display typography and identity work.
Distinctive letterform decisions—such as the open, looped g and the simplified, almost modular treatment in some diagonals—make the face feel more display-oriented than purely utilitarian, especially at larger sizes where the construction is most evident.