Sans Rounded Imsu 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui, app design, branding, packaging, signage, friendly, playful, modern, techy, clean, approachability, clarity, modern branding, ui friendliness, geometric simplicity, rounded, geometric, open apertures, soft corners, even rhythm.
A rounded, monoline sans with soft, fully curved terminals and a gently geometric skeleton. Curves are smooth and near-circular (notably in O, C, and o), while straights keep a consistent stroke and end in rounded caps. Proportions feel slightly wide and open, with generous counters and clear apertures that keep letters from clogging in text. The overall rhythm is even and tidy, with simplified forms and minimal contrast creating a cohesive, contemporary texture across both uppercase and lowercase.
Well-suited to interface typography, product branding, and headings where a friendly, modern voice is desired. The open counters and consistent strokes support short-to-medium text blocks, while the rounded terminals make it especially effective for approachable tech, lifestyle, and consumer packaging contexts.
The design reads approachable and upbeat, combining a clean, contemporary construction with softened corners that reduce severity. Its rounded finishing and simple geometry give it a friendly, slightly playful tone that can also feel mildly tech-oriented—polished, but not formal.
The letterforms appear intended to deliver a clean contemporary sans that feels warm rather than clinical. The consistent stroke, simplified structures, and rounded terminals suggest a focus on clarity and cohesion across sizes, with a personality tuned for modern digital and brand environments.
Distinctive details include the single-storey lowercase a, a rounded-shoulder lowercase r, and a compact t with a short crossbar, all reinforcing the simplified, modern voice. Numerals follow the same rounded, monoline logic with smooth, open shapes, keeping the set visually consistent for UI and display use.