Sans Normal Omkov 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, straightforward, clean, impact, clarity, approachability, modernity, brand emphasis, geometric, rounded, solid, compact, high impact.
A heavy, geometric sans with broad proportions, rounded bowls, and clean, largely uniform strokes. Curves are smooth and circular while terminals are mostly straight-cut, giving letters a sturdy, constructed feel. Counters are open and generously sized for the weight, and the overall rhythm is even, with simple, unembellished shapes and minimal modulation. Numerals follow the same robust, rounded logic, with clear, familiar forms and consistent visual weight across the set.
Best suited to headlines and display typography where its weight and broad forms can deliver strong impact. It also fits contemporary branding, packaging, and signage systems that need an approachable but emphatic voice. In longer passages it remains readable, but its mass and width are most effective when used for short to medium-length text blocks or prominent callouts.
The tone is contemporary and approachable, pairing a friendly roundness with assertive mass. It reads as confident and practical rather than delicate, making it feel suitable for clear, no-nonsense communication with a modern edge.
The font appears designed to provide a modern, highly legible sans for attention-grabbing settings, using geometric construction and generous curves to balance clarity with warmth. Its emphasis on consistent stroke weight and sturdy proportions suggests an intent to perform reliably across a range of bold, brand-forward applications.
The design leans on simple geometry and broad curves, producing strong silhouettes that hold up well at larger sizes. The lowercase maintains a straightforward, utilitarian structure, while the caps feel especially solid and sign-like, creating a strong hierarchy in mixed-case settings.