Sans Normal Okmor 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink, 'Matt' by Fontfabric, 'Acherus Feral' by Horizon Type, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, impact, clarity, modern branding, everyday utility, geometric, rounded, solid, compact, even.
A sturdy sans with geometric construction and generously rounded bowls and corners. Strokes are thick and largely uniform, producing a solid color on the page with minimal modulation. Counters are open and fairly circular (notably in O, o, and 0), while joins and terminals stay clean and uncomplicated. Proportions feel compact and efficient, with straightforward, contemporary letterforms and restrained detail.
Well suited to headlines, branding, and display typography where strong impact and clarity are needed. It should also work effectively for packaging and signage thanks to its clean shapes and straightforward letterforms, especially at medium to large sizes.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry keeps it approachable while the dense weight gives it authority and immediacy. The style reads as practical and contemporary rather than decorative.
The design appears intended as a contemporary, geometric sans that prioritizes clarity and visual impact. Its rounded forms and simplified construction suggest a goal of being broadly usable in modern identity and headline settings while maintaining a friendly, approachable character.
The uppercase set appears wide and stable with simplified shapes (e.g., a clear, open G and a clean Q tail), while the lowercase keeps a single-storey a and a compact, functional g. Numerals are sturdy and highly legible, with rounded 0/8 forms and an easily distinguishable 1.