Sans Superellipse Holin 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Cachet' by Monotype, 'Metronic Pro' by Mostardesign, 'Akwe Pro' by ROHH, 'Bitner' by The Northern Block, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, modern, playful, friendly, impact, clarity, modernization, approachability, utility, blocky, rounded, geometric, compact, dense.
A heavy, compact sans with rounded-rectangle (superellipse) construction and squared terminals softened by generous corner radii. Strokes stay largely monolinear, with wide internal counters and pragmatic, simplified joins that keep forms sturdy at display sizes. Uppercase shapes are tall and solid, while lowercase forms are straightforward and slightly condensed in feel, with rounded bowls and minimal modulation. Numerals follow the same blocky, rounded logic, producing a cohesive, high-impact texture across lines of text.
Best suited for short to medium-length display settings where strong presence is needed: headlines, posters, brand marks, packaging callouts, and bold signage. The sturdy shapes and open counters help it stay legible when set large or reversed out, while its compact footprint supports tight headline layouts.
The overall tone is assertive and no-nonsense, but the rounded corners add approachability and a contemporary friendliness. It reads like signage and UI typography that’s been “softened” for modern branding—confident, clean, and slightly playful rather than severe.
The design appears intended to deliver maximum impact with a modern, geometric voice—prioritizing solidity and clarity while using rounded corners to keep the personality approachable. Its superellipse-driven forms suggest a deliberate alignment with contemporary product and interface aesthetics.
The rhythm is driven by broad vertical stems and rounded rectangular counters, creating an even, chunky color on the page. Curves tend toward squarish arcs rather than true circles, reinforcing the engineered, geometric character.