Serif Other Yidi 12 is a very bold, very wide, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, stencil, circus, retro, playful, dramatic, display impact, decorative texture, vintage signage, stencil effect, notched, segmented, incised, flared, high-impact.
A decorative serif display face built from heavy, simplified letterforms that are cut by consistent internal notches and apertures. Strokes read as large black silhouettes with minimal modulation, while many curves and joins are interrupted by sharp triangular cut-ins that create a segmented, stencil-like construction. Serifs are present but stylized, often expressed as flared terminals or pointed wedges rather than classical bracketed forms. The overall rhythm is chunky and poster-oriented, with bold counters and distinctive negative spaces that become part of the design.
Best suited to high-impact display settings such as posters, event graphics, packaging fronts, signage, and brand marks where a distinctive silhouette is beneficial. It can also work for short editorial headlines or pull quotes when used at generous sizes to preserve the internal cut details.
The angular cutouts and sculpted silhouettes give the type a theatrical, vintage-showcard personality. It feels attention-grabbing and slightly eccentric, with a carnival/Art Deco-adjacent flair that suggests signage, headlines, and display titling rather than quiet reading text.
The design appears intended to reinterpret a traditional serif structure through a bold, cut-paper/stenciled construction, prioritizing memorable shapes and decorative negative space. Its consistent notching and wedge-like terminals suggest a deliberate goal of creating strong visual texture and instant recognizability in display typography.
The numerals and uppercase maintain the same carved, interrupted structure, producing strong patterning at larger sizes. Because the design relies on internal gaps and notches for character, it is likely to perform best when given enough size and spacing for those details to remain clear.