Sans Normal Jidaz 4 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'Mumford' by fragTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, dynamic, sporty, confident, modern, punchy, impact, momentum, emphasis, clarity, slanted, bracketed terminals, open apertures, compact.
A heavy, right-slanted sans with pronounced thick–thin modulation and smooth, rounded construction. Counters are generally open and generous, while the overall fit feels compact and energetic due to the forward italic angle and firm stroke endings. Uppercase shapes read clean and geometric (notably the rounded bowls of O, D, P, and R), with a slightly condensed presence; the lowercase is sturdy and highly legible, with a single-storey g and strong, tapered joins in letters like a, n, and m. Numerals are bold and upright in structure but share the same slanted, high-contrast rhythm, producing clear silhouettes at display sizes.
Best used for headlines and short blocks of copy where its weight and slant can create emphasis and motion. It’s well suited to branding, sports or automotive-style graphics, promotional posters, and packaging callouts where strong contrast and bold presence help text stand out.
The font conveys speed and momentum, pairing a contemporary, engineered feel with a confident, attention-grabbing voice. Its slanted stance and crisp contrast give it a competitive, headline-forward tone suited to assertive messaging.
The design appears intended as a high-impact italic sans for display typography, balancing rounded, modern forms with sharp diagonals and noticeable contrast to project energy and clarity in attention-driven settings.
The italic is integral rather than a simple oblique: curves and joins are shaped to maintain consistent rhythm under the slant. Round letters stay smooth and stable, while diagonals (A, V, W, X, Y) look sharp and decisive, reinforcing a strong, directional texture in words.