Sans Normal Obnow 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Alergia Grotesk' by Machalski, 'Founder' by Serebryakov, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, sporty, high impact, approachable boldness, display clarity, rounded, blocky, compact, soft corners, geometric.
A heavy, rounded sans with compact proportions and a strong, even stroke throughout. Curves are generously radiused and counters are relatively tight, producing a dense, punchy texture. Terminals are clean and mostly flat, with a subtle softness at corners that keeps the forms from feeling rigid. Circular letters stay broadly round while straight-sided glyphs maintain firm verticals and horizontals, creating a steady, high-ink rhythm in both uppercase and lowercase.
Best suited to headlines, posters, branding, packaging, and signage where a bold, compact word shape is desirable. It performs particularly well in short phrases, labels, and display settings that need strong contrast against backgrounds and quick recognition from a distance.
The overall tone is assertive and energetic, with a friendly approachability coming from the rounded construction. It reads as contemporary and practical rather than formal, projecting a straightforward, confident voice that works well for attention-grabbing statements.
The design appears intended to deliver maximum impact with a friendly, rounded geometry—balancing firmness and approachability for modern display typography. Its compact counters and sturdy construction suggest an emphasis on clarity and presence in high-visibility applications.
The lowercase shows simplified, sturdy shapes that hold up well at larger sizes, while the numerals match the same compact, rounded logic for a cohesive set. Spacing in the samples feels built to create solid blocks of text, emphasizing presence over airiness.