Sans Normal Oslov 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, confident, punchy, friendly, modern, sporty, attention grabbing, approachable boldness, modern utility, display impact, rounded, blocky, compact, high impact, clean.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are generously smoothed and terminals read as cleanly cut, giving counters a sturdy, slightly condensed feel in letters like C, G, O, and S. Uppercase forms are solid and simplified, while the lowercase maintains a straightforward, contemporary structure with a two-storey g and single-storey a. Numerals are bold and stable, with clear, open shapes suited to large-scale use.
Best suited for headlines, large typographic statements, and short bursts of copy where strong presence is needed. It works well in branding marks, packaging callouts, event posters, and signage that benefits from quick recognition at a distance. In extended text, it will be most effective at larger sizes where counters have room to breathe.
The overall tone is assertive and energetic, with a friendly softness from the rounded geometry. Its weight and tight internal spaces create a poster-like urgency, while the clean construction keeps it contemporary rather than decorative.
Likely designed to deliver a bold, contemporary voice with rounded geometry that stays approachable. The simplified, sturdy letterforms prioritize immediate legibility and strong typographic color for display applications.
The design leans on geometric rounding and consistent stroke endings to maintain a cohesive texture in text. In longer lines, the dense color and compact counters increase impact but reduce delicacy, favoring emphasis over subtlety.