Sans Normal Morer 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, playful, friendly, punchy, retro, sporty, impact, approachability, display clarity, retro modernity, brand presence, rounded, blocky, soft corners, bulky, compact.
A heavy, rounded sans with compact counters and broad, squared-off proportions. Strokes are uniform and dense, with softened corners and smooth, circular bowls that create a sturdy, poster-like silhouette. Curves and joins are simplified and geometric, giving letters a slightly inflated, chunky feel, while terminals tend to be flat and decisive. The overall rhythm is tight and energetic, favoring strong shapes over fine detail for high-impact readability at larger sizes.
This font is well suited to headlines, posters, packaging, and branding where a strong, friendly presence is needed. It performs especially well in short phrases, logos, and promotional graphics, and can also fit sports or product-oriented design that benefits from chunky, high-visibility letterforms.
The tone is bold and approachable, combining a nostalgic, mid-century sign-and-display feel with a contemporary, friendly warmth. Its chunky geometry reads as confident and fun rather than formal, lending an upbeat, attention-grabbing character.
The design appears intended to deliver maximum visual impact with a rounded, approachable geometric structure, prioritizing bold silhouette, consistency, and legibility in display contexts. It aims for a modern-retro feel that reads quickly and holds its shape under heavy weight.
Round letters (like O/C/G) emphasize near-circular construction with small inner spaces, while diagonals and angled joins (as in K, V, W, X, and Z) are kept broad and stable to maintain a consistent, sturdy texture. The numerals match the letterforms’ weight and curvature, reinforcing a cohesive, headline-oriented voice.