Sans Normal Moden 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Core Sans N' and 'Core Sans NR' by S-Core and 'Ebony' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, confident, retro, impact, approachability, display clarity, branding voice, rounded, blocky, soft corners, bulky, compact counters.
This typeface is a heavy, rounded sans with broad proportions and a compact, block-like construction. Curves are full and smooth, while corners are subtly softened rather than sharply squared, producing a sturdy silhouette. Counters are relatively small for the weight, and joins are clean and straightforward, giving the letters a dense, poster-like rhythm. The lowercase shows single-storey forms (notably a and g) and a simple, vertical stress; the overall spacing reads generous and stable at display sizes.
It performs best in headlines, posters, and short-form messaging where maximum impact and quick readability are needed. The heavy color and compact counters make it well-suited to branding marks, packaging callouts, and signage, especially when set with ample size and breathing room. For longer text, it is likely most effective as a strong accent style rather than a primary reading face.
The overall tone is bold and approachable, combining heft with softened geometry for a friendly, upbeat feel. It carries a strong, attention-grabbing presence that leans slightly retro and playful without becoming novelty-driven. The density and rounded shapes communicate confidence and immediacy.
The design appears intended to deliver a bold, friendly display voice through rounded, simplified forms and dense typographic color. Its consistent, sturdy shapes prioritize visibility and character over delicacy, aiming for modern retro headline utility.
Round letters like O and Q read as near-circular and weighty, while diagonals (V, W, X, Y) keep a sturdy, blunt character consistent with the thick strokes. Numerals are similarly chunky and highly visible, with simplified shapes intended for quick recognition at large sizes.