Sans Normal Lukiv 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cedora' by Lafontype; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Binate' by Monotype; 'Milliard' by René Bieder; and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, punchy, energetic, confident, retro, impact, speed, emphasis, display, branding, oblique, rounded, geometric, blocky, compact.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay largely uniform, producing dense counters and a strong, poster-like color on the page. Curves are smooth and full (notably in O/C/G and the lowercase bowls), while joins and terminals are clean and blunt, keeping the overall silhouette crisp despite the weight. Spacing appears sturdy and even, with a forward slant that creates a fast, continuous rhythm in text.
Best suited for headlines, large-scale signage, and bold promotional copy where a strong forward motion is desirable. It can also work well for sports branding, product packaging, and attention-grabbing advertising, especially when set with generous tracking or ample whitespace around it.
The font projects speed and impact, with a confident, athletic tone. Its bold, slanted presence feels promotional and action-oriented, evoking classic sports and retail graphics where immediacy and emphasis matter most.
The design appears intended to deliver maximum impact with a streamlined, modern-geometric voice, using a pronounced slant and thick, even strokes to communicate motion and confidence. It prioritizes bold presence and quick readability over delicate detail, making it effective for high-energy display typography.
Uppercase forms read solid and compact with minimal ornamental detail; the lowercase shows similarly rounded bowls and short, sturdy joins that reinforce the chunky texture. Numerals follow the same heavy, simplified geometry, designed to remain emphatic at display sizes.