Sans Normal Lukeb 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Urania' by Hoftype; 'Applied Sans', 'Banjax', and 'Banjax Notched' by Monotype; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, assertive, sporty, modern, friendly, impact, motion, headline, promotional, contemporary, slanted, rounded, compact, chunky, high-impact.
A heavy, right-slanted sans with broad proportions and rounded, closed apertures. Strokes are consistently thick with smooth curves and softly blunted terminals, producing a compact, chunky texture. Counters are generous enough to stay open at display sizes, while the overall silhouette remains dense and cohesive. The rhythm is dynamic due to the oblique angle and subtly irregular width across letters, with sturdy diagonals and simplified joins that keep forms clean and punchy.
Best suited to short, high-impact settings such as headlines, posters, brand marks, product packaging, and sports or lifestyle graphics. It can also work for emphatic pull quotes or UI moments like banners and promos where a bold, kinetic tone is desired.
The overall tone feels energetic and assertive, with a sporty, contemporary voice. Its rounded geometry keeps it approachable rather than harsh, while the strong weight and slant add urgency and motion—well-suited to attention-grabbing, upbeat messaging.
The design appears intended to deliver maximum impact with a sense of motion, combining broad, rounded shapes with an oblique stance for a fast, contemporary headline feel. It prioritizes bold presence and clear silhouettes over fine detail, aiming for confident, promotional typography.
The numerals and uppercase forms read as especially solid and poster-ready, with smooth curves on round characters and strong diagonals on letters like A, K, V, W, and X. Spacing appears tuned for bold headlines, creating a dark, continuous line in longer text samples.