Sans Normal Meguf 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'HD Colton' by HyperDeluxe, 'Emmali' by Jipatype, 'Caracas' by John Moore Type Foundry, 'Rational' by René Bieder, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, punchy, energetic, retro, impact, momentum, display strength, branding, oblique, blocky, compact, rounded, heavyweight.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are uniform and blunt-ended, with rounded outer curves and squared-off joins that give the forms a sturdy, block-like presence. The slant is consistent across capitals, lowercase, and numerals, producing a strong forward rhythm; curves in letters like C, G, O, and S stay smooth while diagonals in A, K, V, W, X, and Y feel thick and stable. Lowercase shapes are simple and sturdy, with a single-storey a and g and a pronounced descender on q; numerals are robust and tightly drawn, keeping counters small and weight distribution even.
Best suited to short, high-impact applications such as headlines, posters, athletic branding, product packaging, and logo wordmarks where a strong forward-leaning emphasis is desirable. It performs particularly well in large sizes and tight, punchy phrases where its dense texture reads as intentional.
The overall tone is assertive and fast-moving, with a bold, sporty voice that suggests impact and motion. Its compact counters and steady slant read as energetic and promotional, leaning toward a retro athletic or headline-driven feel rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a consistent oblique momentum, pairing sturdy geometric construction with a compact, dark typographic color. It aims to feel bold and energetic while remaining straightforward and highly legible at display sizes.
The design maintains a consistent, high-density texture in text settings, where the heavy strokes and narrow apertures create a dark, emphatic color. The oblique angle and broad letterforms help maintain recognition at display sizes, while the tight interior space can make long passages feel weighty.