Sans Normal Medag 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Etrusco Now' by Italiantype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, energetic, punchy, confident, playful, impact, motion, headline emphasis, brand punch, slanted, blocky, rounded, compact, dynamic.
A heavy, slanted sans with chunky, rounded forms and a compact, forward-leaning silhouette. Strokes are broadly uniform, with soft corners and generous curved joins that keep the mass from feeling rigid. Counters are relatively tight and the overall fit is sturdy, giving lines of text a dense, poster-like rhythm. Numerals and capitals read as bold, simplified shapes with minimal detailing and consistent weight distribution.
Best for headlines, posters, and promotional display where immediate impact is the priority. It works well for sporty branding, event graphics, packaging, and bold signage, particularly when used large with generous spacing to keep forms open. For body copy, it’s more effective in brief callouts, labels, or emphatic subheads.
The tone is energetic and assertive, with a fast, sporty slant that suggests motion and impact. Its thick, rounded construction adds a friendly, playful edge, balancing toughness with approachability. Overall it feels designed to grab attention quickly and hold it with a strong, cohesive texture.
The design appears intended to deliver high-impact display typography with a sense of speed and forward motion. By combining a strong slant with rounded, simplified shapes and dense color, it aims to stay legible at a glance while projecting an energetic, contemporary voice.
In longer text, the dense color and tight counters create a strong visual wall, making it better suited to short bursts than extended reading. The slant and compact shapes emphasize momentum, especially in all-caps settings and large sizes.