Sans Normal Bumok 17 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, playful, approachable, handmade, warmth, approachability, human touch, casual readability, rounded, soft terminals, quirky, lively, informal.
This typeface presents clean sans forms with rounded, softly swollen curves and subtly uneven stroke modulation that keeps the texture lively without turning calligraphic. Terminals are generally smooth and slightly tapered, with gentle curvature in stems and arms that creates a mild, hand-drawn irregularity while maintaining consistent overall construction. Counters are open and round, joins are softened, and the letterforms avoid sharp corners, producing a warm, readable rhythm in both uppercase and lowercase. Numerals follow the same rounded logic, with simple, friendly shapes that match the text color well.
It works well for branding and packaging that benefits from an approachable voice, as well as posters and headlines where personality should be visible at larger sizes. It can also suit children’s media, friendly signage, and casual editorial or digital UI moments where a softer, more human sans is desired.
The overall tone feels friendly and informal, with a lighthearted, slightly quirky personality that suggests human touch rather than strict geometric precision. It reads as approachable and conversational, suitable for situations where warmth and ease are more important than corporate neutrality.
The design appears intended to deliver a clean sans foundation with a warm, handmade sensibility—prioritizing friendliness and character while staying broadly legible. Its softened geometry and mild irregularity aim to differentiate it from strictly geometric or neutral grotesque styles.
In text, the spacing and shapes create an airy, relaxed color, and the subtle irregularities give words a gentle bounce. Uppercase forms stay clear and straightforward, while the lowercase carries more of the playful character, helping it feel natural in mixed-case settings.