Sans Normal Asmud 7 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui design, body text, product branding, signage, presentations, neutral, modern, clean, technical, friendly, versatility, legibility, neutrality, clarity, modernization, geometric, rounded, crisp, minimal, open counters.
A clean geometric sans with consistent stroke weight and smooth circular construction in bowls and counters. Curves are round and even, while terminals are mostly straight-cut, giving a crisp, contemporary finish. Proportions lean compact in the lowercase, with a relatively modest x-height and clear separation between vertical stems and rounded forms. Numerals are simple and sturdy, matching the overall rhythm with generous counters and straightforward geometry.
It suits interface typography, dashboards, and general-purpose editorial or documentation where a clean sans is needed without strong stylistic distraction. The straightforward numerals and clear letterforms also make it a solid choice for wayfinding, labels, and product or corporate materials that rely on quick scanning.
The overall tone is neutral and modern, with a calm, matter-of-fact voice that feels at home in contemporary interfaces and product communication. Rounded forms add a mild friendliness, while the restrained detailing keeps it professional and utilitarian rather than expressive.
The font appears designed as a versatile, no-nonsense geometric sans that prioritizes legibility and consistency across mixed content (text and numerals). Its restrained, rounded construction suggests an aim for broad usability in modern digital and print settings while keeping a subtly approachable feel.
The design emphasizes clarity through open apertures and uncluttered shapes, maintaining steady spacing and a consistent visual cadence in continuous text. Uppercase forms read confidently and evenly, supporting clear hierarchy when paired with the more compact lowercase.