Serif Normal Ulrev 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, luxury branding, invitations, posters, refined, fashion, airy, classic, editorial, elegance, editorial voice, premium branding, display contrast, hairline, didone-like, delicate, crisp, elegant.
A delicate serif with pronounced thick–thin modulation and hairline detailing. The design favors clean, vertical stress and sharp terminals, with finely cut serifs and tapered joins that create a crisp, polished texture. Curves are smooth and generously drawn, while stems and crossbars stay minimal, producing an airy rhythm and plenty of white space in and around letters. Capitals feel stately and spacious; lowercase forms are restrained and slightly calligraphic in their modulation, maintaining an even baseline and consistent spacing.
Best suited to editorial headlines, magazine typography, and brand identities where elegance and contrast are desired. It can work for short passages at comfortable sizes in high-quality print or high-resolution digital settings, and excels in pull quotes, titles, and packaging where its fine details can be preserved.
The overall tone is refined and high-end, projecting a fashion and publishing sensibility. Its slender contrasts and precise finishing lend an elegant, luxurious impression that reads as contemporary-classic rather than rustic or informal.
The font appears designed to deliver a modern, high-fashion serif voice: high contrast, sharp finishing, and a controlled, composed rhythm aimed at premium editorial and branding applications.
Certain glyphs introduce subtle sophistication through fine entry/exit strokes and occasional swash-like curvature, especially in round letters and the tail of Q. Numerals match the same hairline contrast, giving figures a dressy, display-forward character rather than a utilitarian one.