Serif Normal Ulreh 11 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, magazines, headlines, branding, elegant, refined, airy, classic, luxury feel, editorial voice, refined display, classic revival, typographic contrast, hairline, didone-like, crisp, delicate, formal.
A very delicate serif with pronounced thick–thin contrast and hairline serifs that taper to sharp points. The overall construction is upright and crisp, with smooth, near-circular bowls (C, O, Q) and slim vertical stems that give the design a light, airy color on the page. Serifs are fine and minimally bracketed, while joins and terminals stay precise and clean rather than calligraphic. Lowercase forms are restrained and bookish, with a two-storey g and tall ascenders that reinforce a polished, high-fashion rhythm; numerals are similarly refined with thin horizontals and elegant curves.
Best suited to magazine typography, fashion and beauty branding, elegant packaging, and high-end invitations where its contrast and fine serifs can be appreciated. It performs particularly well for headlines, decks, pull quotes, and short editorial passages in larger sizes, especially in print or high-resolution digital contexts.
The tone is sophisticated and formal, evoking luxury editorial typography and classic print refinement. Its high-contrast sparkle reads poised and premium, with an intentionally fragile elegance that feels best in carefully spaced, high-quality compositions.
The design appears intended to deliver a modern classic: a high-contrast serif that projects luxury and precision while maintaining conventional, readable proportions. Its thin hairlines and sharp finishing suggest a focus on visual finesse and typographic sophistication for curated layouts rather than utilitarian everyday text.
In text, the font’s hairline details create a bright, shimmering texture and benefit from generous point sizes and comfortable spacing. Some shapes emphasize grace over sturdiness (notably the thin cross-strokes and serifs), giving the face a distinctly display-forward character even when set in longer passages.