Sans Normal Liraz 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Macho' by Dada Studio, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Plusquam Sans' by Typolis, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, assertive, friendly, energetic, contemporary, impact, momentum, approachability, modernity, rounded, slanted, chunky, compact, soft corners.
A heavy, slanted sans with broadly rounded geometry and a compact, muscular build. Strokes stay visually even, with soft transitions and subtly tapered joins that keep counters open despite the dense weight. The capitals read sturdy and geometric, while the lowercase leans more lively, with single-story forms and rounded bowls that maintain a consistent, punchy rhythm. Numerals match the same stout proportions, favoring broad curves and solid silhouettes that hold up at display sizes.
Best suited to headlines, posters, and brand moments that need immediate emphasis, such as packaging callouts, event promotions, and sports or lifestyle graphics. It can work for short subheads or pull quotes when spacing is managed, but its dense color and strong slant make it most effective in display-oriented roles.
The tone is bold and energetic, with a confident forward-lean that suggests motion and momentum. Rounded shapes and ample curves soften the weight, giving it an approachable, upbeat character rather than an aggressive one. Overall it feels contemporary and sporty, suited to attention-grabbing messaging.
The design appears intended as a high-impact italic sans that blends geometric roundness with a bold, energetic stance. It aims to deliver strong presence and speed-driven rhythm while keeping a friendly, approachable feel through rounded forms and open counters.
The italic angle is pronounced enough to create strong directional flow across words, especially in the sample text, where the tight, heavy shapes produce a high-impact texture. The rounded construction helps maintain clarity in curved letters, while the dense weight encourages use with generous tracking and comfortable line spacing in longer settings.