Sans Normal Gogen 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, posters, editorial, packaging, modern, friendly, casual, clean, approachable, approachability, readability, contemporary tone, dynamic rhythm, rounded, monoline, open apertures, humanist, slanted.
A slanted, monoline sans with softly rounded terminals and gently modulated curves. Letterforms are simple and open, with generous counters and smooth joins that keep the texture even in text. The uppercase is clean and straightforward, while the lowercase adds a more human, slightly handwritten rhythm through its angled stance and rounded shapes. Numerals follow the same easy, open construction, with clear differentiation and consistent stroke behavior across the set.
Works well for UI labels, short paragraphs, and product or brand messaging where a clear sans needs a more conversational voice. The forward-leaning rhythm suits headlines, pull quotes, and promotional copy, and the open forms help maintain legibility at smaller sizes on screens and in print.
The overall tone is modern and relaxed, combining a clean sans foundation with an informal, personable slant. It feels friendly and lightweight on the page, suitable for designs that want clarity without looking rigid or overly technical.
Likely designed to provide a clean sans-serif reading experience with a more personal, dynamic cadence than an upright neutral. The consistent slant and rounded construction suggest an intention to balance contemporary simplicity with approachability.
The slant is consistent across caps, lowercase, and figures, creating a cohesive forward motion. Round letters (like O/C/e) read smooth and open, and the overall spacing appears comfortable, producing an airy, readable color in running text.