Sans Normal Doduw 7 is a light, normal width, low contrast, upright, tall x-height font visually similar to '1955' by Alan Smithee Studio, 'Neo Grotesk' by Fontador, 'Afical' by Formatype Foundry, 'Neue June' by Matt Chansky, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: ui text, web content, product design, signage, corporate comms, modern, neutral, clean, friendly, efficient, clarity, neutrality, modern utility, readability, rounded, open, geometric, minimal, airy.
A clean sans with rounded, near-circular bowls and smooth continuous curves. Strokes are even and simple, with largely squared terminals that keep the texture crisp while the overall geometry stays soft. Proportions feel slightly condensed-to-standard with open apertures and generous counters, helping forms stay clear in both uppercase and lowercase. The lowercase is straightforward and contemporary, and the numerals are simple and highly legible with consistent rhythm across the set.
Well-suited to interface typography, web copy, and product communications where a clear, contemporary sans is needed. The open counters and straightforward forms also make it a solid choice for wayfinding and general-purpose print layouts that prioritize readability and restraint.
The tone is modern and neutral with a mild friendliness coming from the rounded curves and open shapes. It reads as calm and practical rather than expressive, supporting a polished, contemporary voice without drawing attention to itself.
Designed to provide a dependable, contemporary sans for everyday reading and functional communication. The emphasis appears to be on clarity, consistency, and a balanced geometric structure that performs cleanly across headings and longer text.
In text, spacing appears even and stable, producing a smooth gray value at paragraph sizes. The letterforms maintain a consistent geometric logic across rounds (C/O/Q) and straights (E/F/H), which helps the font feel cohesive and predictable.