Sans Normal Dirud 5 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui labels, branding, posters, packaging, headlines, friendly, casual, modern, approachable, playful, approachability, distinctiveness, readability, modernization, rounded, humanist, slanted, open apertures, soft terminals.
A rounded, slanted sans with smooth, continuous curves and gently tapered stroke endings. The letterforms lean back with an even rhythm, combining open counters and generous apertures with a softly humanist structure. Curves dominate the construction (notably in C, G, O, S, and the numerals), while straight strokes remain clean and slightly angled, producing a consistent, relaxed texture in text. Lowercase forms read simply and clearly, with a single-storey a and g and compact, rounded bowls that keep spacing airy and even.
This font suits interface labels, app onboarding, and product UI where legibility and warmth are both important. Its distinctive slant and rounded forms also work well for branding, packaging, and short headlines that benefit from an approachable, modern voice.
The overall tone is friendly and informal, with a mild retro-technological ease created by the backslant and rounded geometry. It feels conversational rather than corporate, balancing clarity with a touch of personality that keeps it light and inviting.
The design appears intended to modernize a geometric sans foundation with humanist softness and a reverse-leaning italic stance, creating a recognizably styled text face that remains readable in continuous copy. The emphasis seems to be on friendly clarity and a lively typographic rhythm rather than strict neutrality.
The sample text shows a steady color across lines, with smooth joins and minimal sharp corners. Numerals follow the same rounded, slightly quirky logic as the letters, giving UI-style figures a softer, more personable feel.