Sans Normal Berud 3 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, labels, condensed, modern, clean, utilitarian, editorial, space saving, clarity, display impact, modernization, tall, airy, open counters, minimal, neat.
A tall, condensed sans with consistently even stroke thickness and smooth, rounded curves. The letterforms are streamlined and mostly geometric, with open counters and restrained apertures that keep shapes clear despite the narrow set. Terminals are plain and squared-off, and curves transition cleanly into straight stems, producing a tidy vertical rhythm. Numerals match the condensed proportions, with simple, easily parsed shapes and minimal ornament.
It suits headlines and display lines where horizontal space is limited, such as posters, packaging panels, labels, and narrow-column layouts. It can also work for concise UI or signage text when set with comfortable tracking and adequate size, leveraging its clean shapes and strong vertical rhythm.
The overall tone is modern and matter-of-fact, with a slightly retro, poster-like flavor that comes from the extreme verticality. It feels efficient and space-conscious, projecting clarity and restraint rather than warmth or expressiveness.
The design appears intended to provide a compact, space-saving sans for contemporary display typography—delivering clear, simplified letterforms with an economical footprint and a consistent, uncluttered texture.
Spacing appears relatively generous for such condensed forms, helping maintain legibility in the sample sentences. Round letters like O and Q read as tall ovals, and diagonals (e.g., V/W/X/Y) are sharply drawn, reinforcing the crisp, upright texture.