Sans Normal Utbuf 10 is a regular weight, narrow, low contrast, italic, tall x-height font visually similar to 'Franie' by That That Creative (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, wayfinding, dynamic, sporty, modern, efficient, forward-leaning, space-saving, convey speed, modernize tone, increase impact, condensed, oblique, clean, brisk, compact.
A condensed oblique sans with compact proportions and a brisk, forward rhythm. Strokes are fairly uniform with minimal contrast, producing sturdy, even color in text. Curves are rounded and smooth, while terminals stay plain and unadorned, keeping the design clean and utilitarian. Counters are tight but open enough for display sizes, and the overall fit feels economical, with letters set to occupy little horizontal space.
Well suited to headlines, subheads, and short bursts of copy where a condensed footprint is useful and a sense of motion is desirable. It can work for sports and fitness identities, event graphics, packaging callouts, and space-conscious signage, particularly when set with modest tracking for legibility.
The slanted stance and compressed width give the face a sense of speed and urgency, reading as contemporary and performance-oriented. It feels practical and businesslike rather than expressive, with a tone that suggests motion and efficiency.
The design appears intended to deliver a streamlined, space-saving sans with an energetic oblique posture, prioritizing fast readability and a modern, no-nonsense voice for display and branding contexts.
Numerals share the same compact, oblique construction and read best when given sufficient size and tracking. In longer lines the italic angle and tight spacing create a lively texture, so a touch of extra letterspacing can help maintain clarity in dense settings.