Sans Normal Rudov 7 is a regular weight, wide, medium contrast, upright, tall x-height font.
Keywords: ui text, editorial, branding, packaging, signage, friendly, modern, approachable, clean, lively, readability, approachability, versatility, warmth, rounded, soft terminals, open counters, high readability, even rhythm.
A rounded, low‑stress sans with softly tapered strokes and gently curved terminals that keep edges from feeling sharp. Proportions are generous and slightly expanded, with open counters and a notably tall lowercase that stays prominent alongside the capitals. Stroke contrast is subtle but present, visible in curved joins and bowls, giving forms a mild calligraphic warmth while maintaining an overall even texture. Numerals follow the same rounded construction, with smooth curves and clear silhouettes.
It works well for UI and product copy where clarity at small sizes benefits from open counters and a tall lowercase. The friendly, rounded tone also suits branding, packaging, and general-purpose signage, while remaining restrained enough for longer editorial passages.
The overall tone is friendly and contemporary, balancing a clean, practical voice with a hint of warmth. Its rounded shaping and open forms make it feel approachable and calm rather than technical or severe.
The design appears aimed at an all-purpose sans that prioritizes readability and a welcoming character. Its softened terminals and subtle modulation suggest an intention to add warmth and personality without sacrificing a clean, modern footprint.
Curves dominate the construction across the set, and the consistent softening of terminals helps maintain a cohesive rhythm in both isolated glyphs and continuous text. The texture in paragraph settings reads steady and comfortable, with enough shaping in joins and bowls to avoid a purely geometric feel.