Sans Normal Warod 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'Poynter Gothic' by Font Bureau, 'Interval Next' by Mostardesign, and 'Founder' and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, friendly, modern, approachable, neutral, everyday readability, neutral branding, warm modernity, clarity, versatility, rounded terminals, open apertures, humanist, soft geometry, even rhythm.
A clean sans with softly rounded terminals and gently modulated curves that keep the color even across lines. Uppercase forms are straightforward and open, with broad bowls and smooth joins; diagonal letters have stable, calm angles rather than sharp, aggressive cuts. Lowercase shows a humanist lean with open apertures and simple, readable shapes, while ascenders and descenders stay moderate for steady paragraph texture. Numerals follow the same rounded, uncomplicated construction, pairing well with text without drawing attention.
It performs well for interface labels, product copy, and longer reading where an even, calm texture is important. The open forms and soft terminals also suit wayfinding and general signage, and it scales comfortably into headings when a neutral, approachable sans is desired.
The overall tone is modern and friendly, projecting clarity without feeling sterile. Rounded endings and open counters give it an inviting, everyday voice suited to general-purpose communication.
The design appears aimed at a versatile, contemporary workhorse sans: clear letterforms, restrained personality, and a comfortable reading rhythm. Rounded details add warmth while keeping the overall silhouette clean and broadly applicable.
Round letters (like O/C/G) read as true and balanced, and the type maintains consistent spacing and rhythm in the sample text. Curves and straight strokes transition smoothly, helping the font stay legible at text sizes while still looking polished in larger settings.