Sans Normal Lyluh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ascent Pro' by Fontop (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, playful, sporty, punchy, retro, friendly, impact, energy, approachability, nostalgia, motion, rounded, soft, chunky, slanted, bouncy.
A heavy, slanted sans with broad, rounded forms and compact internal counters that read as punched-out openings. Strokes stay largely monolinear, with soft corners and exaggerated curve tension that gives letters a swollen, rubbery silhouette. Terminals are blunt and smooth, and many joins lean toward sculpted, teardrop-like transitions rather than sharp intersections. Spacing appears generous for the weight, supporting bold word shapes, while the overall rhythm feels dynamic due to the consistent forward slant and slightly springy proportions.
Best suited to display settings such as headlines, posters, and attention-grabbing branding where bold word shapes and motion are desired. It can work well for sports or youth-oriented identities, packaging titles, and promotional graphics, and remains clearest when given ample size and breathing room.
The font projects an upbeat, energetic voice with a slightly nostalgic, poster-like swagger. Its rounded heft and forward motion make it feel friendly and assertive at the same time, leaning toward fun, informal messaging rather than quiet neutrality.
The design appears intended to deliver high-impact, energetic typography with soft, rounded geometry and a consistent forward slant. It aims for strong immediate recognition and a playful, modern-retro tone that stands out in short phrases and branding-led applications.
Distinctive ink-trap-like notches and cut-ins appear in several glyphs, adding texture and improving separation at heavy joins. Numerals follow the same inflated, rounded construction, creating a cohesive set for bold headlines and short numeric callouts.