Sans Normal Sulup 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Ciutadella Rounded' by Emtype Foundry; 'Core Sans ES' by S-Core; 'Tablet Gothic' by TypeTogether; 'Headlight', 'Meloche', and 'Negotiate' by Typodermic; and 'Gart Sans' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, sporty, playful, casual, approachability, impact, motion, informality, rounded, soft terminals, oblique, bouncy, compact caps.
A heavy, rounded sans with a consistent oblique slant and smooth, softened terminals. Strokes are robust and clean, with gently squared curves and slightly condensed uppercase proportions that keep counters open and legible. The lowercase shows a lively, somewhat handwritten rhythm with single‑storey forms (notably a and g) and a simple, sturdy construction. Numerals are rounded and energetic, aligning with the same soft-cornered geometry and forward-leaning stance.
Well-suited for headlines, logotypes, and brand systems that want a friendly, energetic presence. It can work effectively on posters, packaging, and signage where strong contrast against a background and quick recognition are important. In short paragraphs it reads clearly, though it will typically shine most in display sizes and prominent UI or marketing callouts.
The overall tone is approachable and upbeat, with a sporty, retro-leaning warmth. Its rounded shapes and steady slant give it a personable, informal voice that feels friendly rather than strict or technical.
The font appears designed to deliver bold impact without harshness, combining a forward-leaning, action-oriented posture with rounded, welcoming forms. It aims for broad, contemporary usability while retaining a playful, vintage-sport character.
The design balances compact, punchy uppercase shapes with a more relaxed lowercase flow, creating a dynamic texture in mixed-case settings. Curves are emphasized over sharp joins, and interior spaces remain clear despite the heavy stroke weight, helping maintain readability in short blocks of text.