Sans Normal Okmid 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Hando' by Eko Bimantara, 'Urania' by Hoftype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, tech, impact, clarity, modernity, simplicity, geometric, rounded, sturdy, crisp, open.
A robust geometric sans with broad proportions, generous counters, and smooth circular curves paired with straight, squared terminals. Strokes maintain an even, low-contrast weight throughout, creating a steady rhythm and strong silhouette. The lowercase shows a tall x-height with compact ascenders/descenders, and the forms read as largely single-storey constructions (notably the a and g), keeping the texture simple and contemporary. Numerals are similarly solid and open, with clear shapes that hold up well at large sizes.
This font performs best in display contexts such as headlines, posters, brand marks, and packaging where a solid, contemporary sans is needed. The open shapes and simple lowercase construction also make it suitable for signage and UI callouts, particularly when clarity and visual punch are priorities.
The overall tone is modern and approachable while still feeling assertive and utilitarian. Its rounded geometry and open apertures keep it friendly, but the heavy, steady weight gives it a confident, impactful voice suited to straightforward messaging.
The design appears intended as a contemporary geometric workhorse that prioritizes strong presence and straightforward legibility. By combining broad, rounded forms with firm terminals and even stroke weight, it aims to deliver a clean, modern tone that remains approachable in both all-caps and mixed-case settings.
Curves are noticeably smooth and near-circular in letters like O/C/G, while joins and terminals stay crisp and squared, producing a clean, engineered feel. In running text the density is high, making it especially strong for short blocks, headings, and emphasis where compact spacing and bold color are desirable.