Serif Flared Haday 12 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'FS Blake' by Fontsmith, 'Impara' by Hoftype, and 'Reba Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports titles, retro, confident, sporty, dramatic, punchy, impact, motion, display, retro flavor, flared, bracketed, swashy, rounded, compact.
A heavy italic serif with flared, bracketed stroke endings and a sculpted, slightly calligraphic build. Curves are broad and full, with tight inner counters and a compact, high-impact color on the page. The italic angle is assertive, and terminals often finish in pointed or wedge-like shapes that create a lively, forward rhythm. Lowercase forms show single-storey constructions and soft, rounded joins, while the overall silhouette stays sturdy and condensed in feel despite the slant.
Best suited to display settings where impact matters: headlines, posters, campaign graphics, and bold brand statements. It can also work for packaging and labels that want a retro-energetic voice, and for sports or entertainment titling where the slanted, flared forms reinforce motion and attitude.
The tone is bold and throwback, blending vintage display energy with a sporty, poster-ready swagger. Its strong slant and chunky forms give it an urgent, headline-like confidence that reads as dynamic rather than delicate.
The design appears intended to deliver a strong, energetic italic display voice using flared serif mechanics and compact counters to keep forms solid at large sizes. Its emphasis on wedge terminals and a consistent forward slant suggests a goal of creating momentum and presence in short, attention-grabbing text.
Capital letters have a robust, slightly squared presence with pronounced wedges and occasional asymmetric flares that emphasize motion. Numerals are weighty and rounded, designed to hold their shape at large sizes, and the overall spacing reads as intentionally tight to maximize impact in short lines.