Sans Normal Ogko 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry; 'Escuela' by Cuchi, qué tipo; 'RF Dewi' by Russian Fonts; 'Amsi Grotesk' by Stawix; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, assertive, modern, friendly, straightforward, sporty, impact, clarity, modern branding, legibility, versatility, geometric, rounded, blocky, high-impact, clean.
A heavy, geometric sans with broad proportions and generous interior counters. Curves are built from near-circular bowls and open arcs, paired with sturdy verticals and horizontally cut terminals that keep edges crisp. Round letters like O, C, and G feel smooth and even, while diagonals (V, W, X, Y) are wide-set and stable rather than sharp. Lowercase forms follow a simple, contemporary construction with a compact double‑storey g, a single‑storey a, a short-armed r, and a clean, flat-topped t; dots are round and prominent. Numerals are similarly robust, with a clear, open 4 and a plain, highly legible 1.
Best suited to headlines, posters, and signage where strong presence and quick readability are needed. It also works well for bold branding and packaging applications, and for short UI labels or navigation where a sturdy, high-contrast-on-background word shape helps scanning.
The overall tone is confident and contemporary, with a friendly openness from the large counters and rounded geometry. Its weight and width give it an energetic, attention-grabbing presence that reads as practical and modern rather than delicate or formal.
The design intention appears to be a versatile, high-impact geometric sans that prioritizes clarity and solidity. It aims to deliver a modern, approachable voice while maintaining consistent structure across caps, lowercase, and figures.
Spacing appears comfortable for a display-driven rhythm, and the consistently thick strokes produce strong color in paragraphs. The combination of geometric rounds with squared terminals creates a crisp, utilitarian finish that stays legible at a glance.