Sans Normal Ammes 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, efficient, utility, readability, neutrality, contemporary, rounded, open apertures, even rhythm, high legibility, large counters.
This sans serif presents clean, monolinear strokes with smoothly rounded curves and minimal modulation. Proportions feel generously set with broad letterforms and ample internal space; counters in forms like O, e, and g are large and clear. Terminals are mostly straight and crisp, while joins stay smooth, producing an even texture across lines. The lowercase shows a straightforward, contemporary construction with a compact shoulder on n/m, a simple single-storey g, and a tidy, centered dot on i/j; numerals are similarly plain and robust with open, readable shapes.
It is well-suited to interface and product text, wayfinding and environmental signage, and general-purpose editorial layouts where clarity and a steady typographic color are needed. The broad, open forms also make it effective for presentations and brand systems that want a clean, contemporary baseline.
The overall tone is modern and matter-of-fact, with a calm, approachable neutrality. Its rounded geometry softens the voice without becoming playful, making it feel dependable and easy to read.
The design appears intended as a versatile, everyday sans serif that prioritizes clarity, even texture, and straightforward construction. Its rounded, open shapes suggest an aim for friendly readability across both short labels and longer paragraphs.
Spacing appears balanced and consistent, yielding a stable rhythm in both the grid and paragraph sample. Curved letters maintain consistent roundness, and the family of straight-sided forms (E, F, H, L, T) stays square and utilitarian, reinforcing a clear, contemporary palette.