Cursive Arlup 7 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, playful, casual, friendly, handmade, lively, handmade feel, casual voice, brush script, friendly branding, expressive display, brushy, organic, expressive, textured, bouncy.
A lively, brush-pen script with semi-connected construction and pronounced stroke-contrast that suggests fast, pressure-driven writing. Letterforms are compact and slightly condensed, with rounded terminals, occasional tapered entry/exit strokes, and a gently irregular baseline rhythm. The uppercase set mixes looped and simplified forms with a calligraphic feel, while lowercase shows relaxed joins and fluid counters. Numerals follow the same handwritten logic, with open shapes and varied stroke endings that keep the texture consistent across text.
This font performs best in short to medium-length display settings where a casual, human voice is desired—such as lifestyle branding, packaging callouts, posters, invitations, social media graphics, and quote-based designs. It can also work for headings and subheads when paired with a simpler text face for body copy.
The overall tone is informal and upbeat, with a personable, handwritten warmth. Its energetic strokes and slightly uneven rhythm give it a spontaneous, crafted character suited to friendly messaging rather than formal typography.
The design appears intended to capture the look of quick brush handwriting—expressive, legible, and personable—while remaining consistent enough for repeated use in branding and display typography.
Stroke edges appear intentionally organic rather than mechanically smooth, reinforcing a drawn-by-hand impression. Spacing and joins are forgiving and natural, producing a consistent texture in words even though individual letters retain distinct, expressive shapes.