Sans Normal Gagam 13 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: body text, ui text, packaging, editorial, posters, airy, friendly, casual, minimal, modern, approachability, clarity, simplicity, modern utility, monoline, rounded, open apertures, soft terminals, spacious.
A clean, monoline sans with softly rounded curves and gentle stroke endings. The drawing favors open, circular construction—seen in the bowls and counters—with a calm, even rhythm and generous internal space. Proportions feel balanced and readable, with modestly narrow joins and smooth transitions between straight stems and curved strokes, giving the letterforms a light, unobtrusive presence across both uppercase and lowercase.
It performs well for short-to-medium body copy where a light, comfortable texture is desired, and it also suits UI labels, product packaging, and editorial captions that benefit from a friendly, modern neutrality. At larger sizes, the open shapes and rounded construction make it a good choice for headlines and display text that aims for a soft, approachable feel.
The overall tone is approachable and relaxed, with a lighthearted simplicity that feels contemporary without becoming clinical. Its rounded forms and soft terminals lend it a friendly, conversational voice suited to everyday communication.
The design appears intended to provide a simple, modern sans with a gentle personality—prioritizing clean geometry, open counters, and an even, understated rhythm for broadly usable, friendly typography.
Round characters (like O, C, and e) keep a consistent curvature, while diagonals (such as V, W, and X) stay crisp and uncomplicated, helping the design retain clarity at larger sizes. Numerals maintain the same airy, rounded logic, supporting a cohesive look in mixed text and data.