Serif Contrasted Pula 5 is a regular weight, normal width, very high contrast, italic, short x-height font visually similar to 'Bodoni' by Bitstream and 'Bodoni' by Linotype (names referenced only for comparison).
Keywords: headlines, magazine, branding, posters, packaging, fashion, editorial, luxury, dramatic, classic, elegant display, editorial tone, classic revival, dramatic contrast, hairline serifs, vertical stress, sharp terminals, teardrop terminals, calligraphic.
A high-contrast italic serif with strong vertical stress and crisp, hairline serifs. Stems swell into thick main strokes and taper quickly into fine entry/exit strokes, producing a lively, calligraphic rhythm. Proportions feel traditional with a relatively small x-height and long ascenders/descenders; many letters show flowing, angled construction and pointed terminals. Figures follow the same contrast model, with elegant curves and thin horizontals, suited to display settings.
Best suited for headlines, pull quotes, and short passages where contrast and italic movement can be appreciated. It fits editorial design, beauty/fashion branding, premium packaging, and event or cultural posters; for long-form reading, it will typically work better at larger sizes with comfortable spacing.
The overall tone is refined and dramatic, with a distinctly editorial, fashion-forward elegance. Its sharp hairlines and sweeping italic motion read as confident and high-end, evoking classic print sophistication rather than utilitarian text neutrality.
The design appears intended to deliver a modern take on a classic high-contrast italic, prioritizing elegance, motion, and striking thick–thin transitions. It aims to create a refined display voice that feels at home in sophisticated print and brand contexts.
The italic is expressive, with noticeable stroke modulation and narrow joins that create a sparkling texture at larger sizes. Round letters (like O/Q and 8/9) emphasize vertical stress, and several lowercase forms show teardrop-like terminals that add a slightly ornamental finish.