Sans Superellipse Hulum 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Sole Sans' by CAST, 'Larrikin' by HeadFirst, 'Gotham' by Hoefler & Co., and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, friendly, sporty, retro, playful, impact, approachability, modern geometry, display clarity, brand presence, blocky, rounded, compact, soft corners, high impact.
A heavy, compact sans with rounded-rectangle construction and softly chamfered corners throughout. Curves tend toward superelliptical shapes, with counters that stay fairly open despite the mass of the strokes. Terminals are blunt and clean, and joins are simplified for a sturdy, poster-like rhythm. The lowercase shows single-storey a and g, a short-armed r, and a t with a substantial crossbar, reinforcing a straightforward, geometric voice. Numerals are similarly robust, with clear, rounded forms and minimal detailing.
This font is best used where strong visual weight is an asset: headlines, posters, logos, packaging, and bold UI labels. Its rounded geometry and simplified shapes also make it effective for playful branding, sports or team graphics, and high-contrast display typography in short bursts of text.
The overall tone is bold and upbeat, combining a friendly softness in the corners with a confident, attention-grabbing presence. It reads as energetic and slightly retro, well suited to contexts that want impact without sharpness or formality.
The design appears intended to deliver maximum impact with a friendly, modernized geometric feel. By combining very heavy strokes with rounded-rectangle curves and straightforward, single-storey lowercase forms, it aims for legibility at large sizes while projecting an energetic, approachable character.
Spacing appears generous enough for large settings, while the dense letterforms create a strong texture in paragraphs and all-caps lines. Diagonal strokes (K, V, W, X) keep a consistent, thick silhouette, and round letters (O, Q, G) emphasize the family’s rounded-rectangle geometry.