Sans Superellipse Ognuy 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Broadside' by Device, 'Masifa Rounded' by Hurufatfont, 'Ddt' by Typodermic, 'Cervino' by Typoforge Studio, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, retro, playful, confident, compact, impact, compactness, approachability, geometric consistency, display clarity, rounded corners, squarish rounds, blocky, chunky, soft terminals.
This typeface is a compact, heavy sans with rounded-rectangle geometry throughout. Curves resolve into squarish bowls and counters, with consistently softened corners and mostly uniform stroke weight. Uppercase forms are tall and condensed, while lowercase keeps a straightforward, single-storey construction (notably a and g) with sturdy verticals and broad, blunt joins. The numerals follow the same squircle logic, reading wide and stable with rounded interior corners and minimal modulation.
Best suited for high-impact display settings such as posters, headlines, packaging, and signage where a dense, bold texture is an advantage. It can also work for short UI labels or badges when a compact, friendly-industrial voice is needed, but it is most effective in larger sizes where the rounded-rectangle detailing is clearly visible.
The overall tone is bold and no-nonsense, but the rounded corners add a friendly, slightly retro flavor. It feels industrial and poster-like—assertive and attention-grabbing—while avoiding sharpness or aggression. The compact proportions give it a punchy, space-efficient rhythm that reads as energetic and modern-utility.
The design appears intended to deliver maximum presence in a condensed footprint, using rounded-rectangle construction to create a distinctive, contemporary-industrial look. Its consistent stroke weight and softened corners suggest a focus on strong legibility at display sizes while keeping the tone approachable rather than harsh.
Round letters like O, C, and G lean toward superelliptical shapes rather than true circles, creating a distinctive “squircle” silhouette. Apertures are relatively tight, and internal counters are compact, which reinforces the dense, solid color in text. The design maintains a consistent, deliberate simplicity across cases and figures, emphasizing uniformity and impact.